Doug Jaeger on How to Build Trust and Get Retainer Client Business

5min Business

by 5min Business

In Chapter 10 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "How Do You Establish Trust When Building Relationships?" He shares how consistency and reliability translate into trust and commitment. Building trust working with clients teaches Jaeger the importance of giving away ideas for free and also when to ask to get paid for your work. He shares how giving away ideas in ideation and brainstorming sessions has helped him add structure.