How a Pinot Noir Winemaker Learned Sales and Operations

5min Business

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In Chapter 2 of 7, Willamette Valley, Oregon winemaker Patty Green learns operations skills by producing 20,000 cases in her first vintage at Hillcrest Vineyard (Over twice the volume of Patricia Green Cellars today). Later, upon joining Torii Mor Winery in 1993, Green's responsibilities expand beyond operations into marketing and sales.