Bunchball Lengthens Viewer Engagement with Site-Specific Gaming

5min Tech

by 5min Tech

Want to know what new media players to keep an eye on? The marketing technology firm Bunchball is generating major buzz in the media and advertising business for its tools and services centered on engagement. In this week's New Media Minute, I share details on why advertisers, TV networks, and media companies are turning to this firm to deepen customer loyalty and the time consumers spend with their brands and programs.