"Bloody Disgusting," which bills itself as "Your Number 1 News Source for All Things Horror," is proving the viability of niche publishing: It counts major studios like FOX as advertisers and has an engaged community of the genre's cultish fans. "The difference between us and everyone else? We just try to keep it fun, keep it news. I mean it's horror, come on, let's have fun with it. You can chop people's heads off and you know, have a good time," says reporter Spooky Dan Walker.