Weather Channel Implements Google Stack for Programmatic Video Management

5min Tech

by 5min Tech

In one its first implementation with a major publisher, Google Stack has been integrated into the Weather Channel's digital operations says Curt Hecht, Chief Revenue Officer, in this interview with Beet.TV.
In this interview, he explains how programmatic selling of video and display assets are now being powered by Google. Google Stack became implemented on the giant site on September 1.