WPP's Online Media Czar on Applications for Online Video

5min Tech

by 5min Tech

Rob Norman is the head of online advertising buying for the entire WPP network, a job of vast responsibility and influence. I interviewed him at the paidContent conference in Manhattan today where he was a panelist. Rob has a lot to say about online video advertising and the range of environments for ads and related CPM's. He is keen on video in applications, including Facebook and sees this is a big opportunity. He is enthusiastic about VideoEgg, in which WPP has an investment.