Forrester's Brian Haven on Rethinking Pre-Roll Video Advertising

5min Tech

by 5min Tech


Forrester Research has just released a comprehensive study examining online video consumption and the effectiveness of online video advertising. For those of us trying to figure out how online video advertising will work, this is a very valuable report. Senior Analyst Brian Haven speaks with Beet.TV from his Cambridge, Massachusetts office. His take on the nascent online video advertising space is both optimistic and harsh. He writes that video ads seen on clips as "pre-roll" don't yet reso