How a Startup Evaluates Potential Seed and Series A Investors

5min Business

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In Chapter 11 of 17 Internet entrepreneur and SimpleGeo CTO Joe Stump shares his approach to evaluating both Seed and Series A investors. In the early days, Stump looked for investors who had names and who understood the value proposition. He compares this to dating. Now, after two years, Stump looks for ex-entrepreneurs who invest their own money. He sets an investor cap at roughly $250,000, which at $50,000 per investor means about five angels. Stump is the co-founder and CTO at SimpleGeo.