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This summer, we're shelling out more cash for a trip to the movie theater than ever before -- but what's behind these rising prices?
The National Association of Theater Owners' recent reports show a twenty-cent increase in average ticket prices between the first and second quarter of this year, from seven dollars and ninety-two cents a ticket to an all-time high of eight dollars and twelve cents. Now, I don't know about you guys, but far from the helpless rage of a mugging victim, my first thought on hearing this stat was "Where can I find these mythical eight dollar movie tickets?!" I've certainly never enjoyed a two-hour series of light projections for less than ten bucks in Los Angeles. But folks, you gotta remember that the average includes children and senior tickets as well as matinee showings, which skew the number southward.
On the other hand, dragging it back up are higher prices from 3D and IMAX sales, which also factor in. Hollywood traditionally sees a spike in ticket prices during the second quarter due to the influx of big summer blockbusters that are more often presented in one or both of these formats. 2012's Q2 included such 3D and IMAX hits as 'The Avengers' and 'The Amazing Spider-Man' as well as a good chunk of 'The Hunger Games' theater run, and the gap doesn't look so scary when you compare the new top price of eight-twelve to last year's record-breaking eight-oh-six during the big summer season.
But that's still a price increase, and with 3D ticket sales flagging, what gives? Are we being fleeced by movie theaters, or can this be explained by inflation or hard times? Movie fans, it's not often we ask you to put on your economist hats, but throw us your two cents in the comments section or give us a shout over on Twitter! I'm Dana Ward, thanks for tuning in to ClevverMovies!