ESPN's Glenn Enoch on Their First Five-Platform Measurement Initiative

5min Tech

by 5min Tech

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Launched in collaboration with comScore and Arbitron, ESPN's Project Blueprint, measured content consumption across five-platforms: radio, television, PCs, smartphones and tablets – and was the first measurement initiative to do so. Beet.TV spoke with Glenn Enoch, VP of Integrated Market Research for ESPN, at ESPN's offices in Manhattan.