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It's OPTIMUS PRIME vs. MEGATRON as TRANSFORMERS Characters Go Head to Head In Gripping National Commercial Heralding the May 2012
Arrival of Universal Studios Hollywood's Cutting-Edge Mega-Attraction, 'Transformers: The Ride-3D'
"Transformers: The Ride--3D" is based on the iconic brand from Hasbro and electrifying film franchise, directed by Michael Bay, and celebrated for its multi-generational appeal, inventive storyline, spectacular action sequences and amazing special effects. The most recent movie, TRANSFORMERS: Dark of the Moon has become the fourth largest grossing movie of all time at the global box office.
The thrill ride will tell a new "TRANSFORMERS" story using original, photo-realistic 3D-HD media, sophisticated special effects masterminded by Industrial Light & Magic, and one of the most elaborate roaming flight simulator ride systems ever created.
Fusing high-tech elements with an epic new "TRANSFORMERS" tale, "Transformers: The Ride--3D" will be Universal Studios Hollywood's most ambitious ride ever created and will set a new standard in the world of theme park attractions, stretching the medium's potential as an immersive and powerful storytelling vehicle.
In the "TRANSFORMERS" movies, Earth's humans are caught in the middle of an intergalactic war between alien robots, the heroic AUTOBOTS and the evil DECEPTICONS, that physically convert from common mechanical devices, such as cars, trucks and planes to robotic warriors.
"Transformers: The Ride--3D" is being created under a license between Universal Parks & Resorts and Hasbro, Inc.
The ride's pioneering photo realistic 3D media is being created by multiple Oscar® -winning Industrial Light & Magic (ILM), a division of Lucasfilms, Ltd., the ground-breaking visionary special effects company behind such acclaimed films as "TRANSFORMERS," "Avatar," "Iron Man" and "Star Wars."
"TRANSFORMERS," the first in the film's trilogy, debuted in 2007 and garnered three Academy Award® nominations. The sequel, "TRANSFORMERS: REVENGE OF THE FALLEN," opened in 2009 and earned an Academy Award® nomination. The third film in the franchise, "TRANSFORMERS: DARK OF THE MOON," premiered in 2011. The three "TRANSFORMERS" films were directed by Michael Bay, executive produced by Steven Spielberg and released by Paramount Pictures.