McCann's Racic Says Effect Video Measurement Within 24 Months

5min Tech

by 5min Tech

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The online video business is one to two years away from the type of meaningful metrics that big brands want, says Mike Racic, Executive VP and Managing Partner for US Portfolio Management at Universal McCann at the Adap.TV conference in New York. Beet.TV caught up with Racic to discuss metrics in online video as well as portfolio management at media agencies. Big brands still want high level metrics from their advertising campaigns, even across digital platforms, he explains. That's why partners