Tremor Video Rolls Out Cost Per View Pricing

5min Tech

by 5min Tech

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LONDON -- Based on the success of cost-per-engagement metrics, Tremor Video has introduced other performance-based buying models for video ads, says Alex McNamara, UK Managing Director at Tremor Video, in an interview with Beet.TV. Tremor Video is rolling out a new suite of products letting advertisers pay by the cost per completed view, for instance. "An advertiser only pays then when someone watches the ad in its entirety," he says.