In Chapter 9 of 17 in his 2011 Capture Your Flag interview with host Erik Michielsen, Internet entrepreneur and SimpleGeo CTO Joe Stump shares his experiences learning to work with startup company investors. In his 2009 Capture Your Flag interview, Stump shared how he developed a "tell it like it is" approach. He carries this into venture capitalist and investor meetings. Surprisingly, he finds his transparent and honest approach well-received. Stump is the co-founder and CTO at SimpleGeo.