Tribal Worldwide Exec Eyes Video Creative Innovations

5min Tech

by 5min Tech

CANNES - The lower costs of production are starting to change the creative approach to video for a number of marketers, says Rich Guest, President US Operations at Tribal Worldwide during an interview with Beet.TV. "For under $10,000 we can produce a great piece of content that can be cut a lot of different ways. The cost to produce video is going down exponentially," he tells us.