Videology Says the Number of Connected TV Adverts Up 5X

5min Tech

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The amount of video ads on connected TVs is five times greater so far this year than for all of 2011, according to Videology, an online video technology service, which hosted a media day at the IAB Ad Lab this week. Videology's General Manager Mark McKee says in an interview with Beet.TV at the event that his company has run 200 different connected TV campaigns.The event was designed to showcase the range of devices that run digital video ads, such as Smart TVs, game consoles and over-the-t