In Chapter 5 of 17 in his 2012 interview, London entrepreneur and Moo.com CEO Richard Moross answers "At This Point in Your Life, Where are You Seeking Advice and Coaching?" Moross looks for those wiser and smarter and recognizes those people change over your time. He finds support in the Young Presidents' Organization (YPO), family, and friends. He looks for people who are mature and experienced that understand the best way to give feedback that is useful. Moross is founder and CEO of Moo.com.