Adobe Acquires Marketing Company Neolane

5min Tech

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As it expands its marketing services footprint, Adobe has been focusing on its Adobe Marketing Cloud platform for digital marketers, says Ben Rabner, Web and Content Strategist at Adobe during an interview with Beet.TV. Offering real-time feedback, the Adobe Marketing Cloud is designed to help marketers measure, monetize and understand their ROI for digital campaigns that encompass advertising, targeting, social and Web experiences, he explains.