Advertising Console

    BMW Research Project: The Virtual Marketplace of the Future

    5min Auto

    by 5min Auto

    As smartphone and mobile internet use continues to grow, so does the popularity of location-based services. Apps are now available which allow users to retrieve information anytime, anywhere about offers, services and events in their immediate neighbourhood. For car journeys, too, location-based offers and services relevant to a specific route and final destination can provide real benefits. BMW ConnectedDrive already offers numerous location-based information services.