Forrester's Charlene Li on Google's YouTube Purchase

5min Tech

by 5min Tech

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Google has acquired YouTube for $1.65 billion. To understand the market dynamics of why this makes a lot of sense, get the download from Forrester's Charlene Li. She thinks YouTube has gotten it right in many ways, specifically as an advertising platform. She says that YouTube has created communities around clips, a great environment for contextual advertising.