Brightcove's Whatcott: Content More Discoverable Via Mobile Web Than Apps

5min Tech

by 5min Tech

Content is more discoverable via mobile web than apps, which prevents visibility to search engines, says Brightcove's marketing chief, Jeff Whatcott, in this video interview with Beet.TV. But, when answering the mobile web versus app dilema,Whatcott says both are equally valuable to publishers, since the latter has access to operating system capabilities that a browser doesn't.