Doug Jaeger on the Creative Benefits of Playing With Legos

5min Business

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In Chapter 1 of 14 in his 2013 Capture Your Flag interview, creative director and brand marketer Doug Jaeger answers "What Childhood Experiences Have Been Most Fundamental in Shaping Who You Are Today?" Jaeger shares how playing with Legos shaped his creativity and imagination as a child as well as his relationship with his brother. To Jaeger, building Legos was less about following predefined set instructions and more about imagining something and building it with the blocks.