Digitas' Eric Korsh: Geotargeting Is Shaping Digital Content

5min Tech

by 5min Tech

Mobile devices and the geographical location of its user, will start to shape digital advertising, says Digitas' VP and Group Director of Brand Content, Eric Korsh in this interview with Beet.TV Comparing digital advertising content with its television counterpart, Korsh explains that as geotargeting starts to play an important role in content creation, it will become more "snackable," providing consumers with shorter, more digestable content.