Mashable Intros Social Ad Platform With Digitas and Vayner

5min Tech

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Mashable rolled out a new service for advertisers to boost their social lift across the news site and has signed up DigitasLBi and VaynerMedia as the first partners, says Stacy Martinet, Chief Marketing Officer at Mashable during an interview with Beet.TV. Dubbed Mashable Lift for Brand Partners, the self-service platform helps brands get social assets in front of Mashable's 25 million unique visitors.