Why You Should Bootstrap Finance a Startup

5min Business

by 5min Business

In Chapter 6 of 20 software entrepreneur Dan Street tells host Erik Michielsen why bootstrap financing his company helped position it for growth. Bootstrapping gives his company Borrowed Sugar direction, employees and market fit. Bootstrapping forces the company to attract employees motivated by vision, culture and problem solving rather than money. Additionally the bootstrap approach helps the company focus its product development. Street is the founder and CEO Borrowed Sugar.