Tim Cook Brings In Burberry Boss To Restore Apple's Shine

5min Tech

by 5min Tech

By Guy Faulconbridge and Kate Holton LONDON (Reuters) - Burberry CEO Angela Ahrendts rebuilt the brand after over-exposure of its trademark pattern alienated wealthy clientele. Her approach: to embrace digital innovation, build a strong online business and tap Chinese and Latin American markets. Now Apple Inc is hoping she can do the same at the world's most valuable technology company. ...