How to Start a Blog That Builds Your Personal Brand

5min Business

by 5min Business

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In Chapter 1 of 10 in his 2013 Capture Your Flag interview, brand marketer Randall Metting answers "How Did Starting a Blog Help You Build Your Personal Brand?" By channeling his passions for music, food, culture and his dog Shiner into a blog, Metting brands himself "The Unofficial Mayor of Austin". The blog allows him to cultivate his passions and tell the story of Austin while building meaningful community ties. Randall Metting is a brand marketer working for Dulce Vida Spirits in Austin.