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The Hungry and the Hunted. How to create a brandable customer experience and the ultimate competitive edge. A brand is the creation of faith in two groups that absolutely cannot be fooled: your employee culture and your customer culture. The reason branding strategies don’t work is they don’t look where these cultures look to decide whether to grant the leap of faith required to become branded. Branding is a tribute, not a verb. Your company can’t just claim or demand to be branded; it has to be given to you. There is nothing you sell that a customer can’t choose to buy somewhere else or do without—except an intimate, values-based relationship between customer and company. That relationship can’t easily be deconstructed by your competition and competitors can’t use price, size, marketing or sales to bust it apart. To be a successful brand you must be branded not only for what you sell but for how you sell it. slapcompany.com
2 years ago
SLAP. THE GUY ON SLAP. THE COMPANY. The Three slap Delivery Mantras 1. Managers will never really work for their company unless their company really works for them 2. You can’t sell it outside if you can’t sell it inside 3. You must be branded for how you sell, not just for what you sell The Three slap Delivery Methods We deliver results through comprehensive consulting solutions that target enterprise-wide issues and individual training programs that can reach every manager in a company. We’ve been doing this awhile: All of our solutions and programs have been well researched and exhaustively beta-tested in the world of business before we offered them to you here.
Any manager can appear fully productive and enthusiastic simply because they're intellectually and financially committed. But if you've ever witnessed a human being emotionally committed to a cause—working like they're being paid a million and they're not being paid a dime—you know there's a difference and you know it's big. It's this difference that companies want when they say they want their managers to be leaders because leaders are emotionally committed and inspire it in others. In this riveting keynote speech, Stan will explain the importance of emotional commitment to managers and their companies. He'll demonstrate how real leadership starts and exactly what it looks like when it's done right. And he'll explain the one thing even more important than how to be a leader: why to be a leader. www.slapcompany.com
The Hungry and the Hunted. How to create a brandable customer experience and the ultimate competitive edge. A brand is the creation of faith in two groups that absolutely cannot be fooled: your employee culture and your customer culture. The reason branding strategies don’t work is they don’t look where these cultures look to decide whether to grant the leap of faith required to become branded. Branding is a tribute, not a verb. Your company can’t just claim or demand to be branded; it has to be given to you. There is nothing you sell that a customer can’t choose to buy somewhere else or do without—except an intimate, values-based relationship between customer and company. That relationship can’t easily be deconstructed by your competition and competitors can’t use price, size, marketing or sales to bust it apart. To be a successful brand you must be branded not only for what you sell but for how you sell it. www.slapcompany.com
2 years ago
Managers the world over have elaborate excuses to explain why poor performance is rarely their own fault and instead the result of forces beyond their control—they're quick to blame acts of God, mysterious forces of nature and global events. Are you managing in maddening times? Sure, but who cares? What's important is what you do about it; the job of management is to bring good answers to bad circumstances. The least successful companies blame everything for their problems—everything except their own response to those problems. The most successful companies take the same accountability for their mistakes as for their successes. In this blistering, funny and empowering keynote speech, Stan will debunk the most common excuses for poor performance and provide the foundation for creating a solution mentality throughout any company. www.slapcompany.com
2 years ago
Career Day. What's really mission critical to yourself and your family and your employees? Imagine Fast-growth strategies and massive organizational change are immediately accepted and accelerated within your company. You attract top talent, you breed them and you keep them. Your customer experience drives new levels of response in a hyper-competitive market, causing customers to advertise and sell for you. Your company gets off artificial life support, the constant bribery needed to achieve loyalty from inside and out. You gain a reputation as a great place to work for and to be acquired by. These are performance effects. The cause is cultural commitment in managers, employees and customers. Achieving ferocious cultural commitment is what slap does. www.slapcompany.com
2 years ago
Stan Slap is the president of the international consulting company called, by a remarkable coincidence, “slap.” He has a history of accomplishments as a CEO with as many as 5,000 employees reporting to him and has served as a director of several companies with their CEOs reporting to him, which he prefers a whole lot more. Since 1985, Stan has focused his hoodlum neurons on creating success for slap clients. He is credited with revolutionizing performance for some of the world’s biggest, smartest and fastest companies — developing explosive growth strategies and the cultural willingness to implement them. He personally coaches CEOs and the executive teams of many of these companies. Stan has directed the successful expansion for companies ranging from Patagonia to Pennzoil. He designed the plan that helped Oracle sell their strategic intent to 40,000 employees in 167 countries and developed employee re-engagement plans for HSBC, Europe’s largest bank. He has created winning brand strategies for companies from Deloitte to Black Entertainment Television. He has invented many successful advertising campaigns, consulted to leading advertising agencies and personally written slogans for companies from Coca-Cola to Checkpoint Software. Mr. Fabulous has also developed a number of successful management training programs (the number is 27) that have been implemented in more than 70 countries. Stan is a frequently requested keynote speaker in many of these same countries and in constant demand for major event presentations by Fortune 500 and Global 2000 companies. Oh, enough already: His self-published “off-white papers” are required reading in several university MBA programs and the first of his major trade books will soon be released. His first business video beat out 600 others to win several major industry awards. Stan Slap is intent on making a profound difference in the world before he is forcibly removed from it.
We Turn Willingness Into Skill and Business Impact First, slap training focuses on creating the willingness in your managers to behave and perform in new ways. Then we translate that willingness into competency that assures them “new” is safe and sensible. All slap training programs are preceded by integration with enterprise/organization systems and synched with strategic and performance goals and include post-session coaching and a suite of application tools. We Turn the Mythological Into the Tactical slap translates huge, ethereal issues like leadership, strategic implementation and branding into practical, tactical schematics that transfer competency to every manager in any organization. We Turn the Tactical Into the Compelling slap talks to managers like managers really talk to themselves. Our presentations are equal parts provocative and profound, heartfelt and hysterical. All of our programs connect on both intellectual and emotional levels. We present new behaviors and skills as personal benefits to managers but our training is directly linked to business metrics. This way, managers can justify spending time on bettering themselves, knowing they’re simultaneously bettering the business.
2 years ago
Even the smartest companies subscribe to the most dangerous strategic myth: A strategy has to be planned well to be successful. In fact, a strategy has to be implemented well to be successful. "Implemented well" starts with securing the fierce support of your employee culture. If the culture wants something to happen, it will; if it doesn't, it won't. In this mind-blowing keynote speech, Stan will explain exactly how and why your employee culture will buy any strategic or performance goal and how to avoid the Seven Deadly Sins of Strategic Implementation that lie in between 1, 2 and 10!
2 years ago