cleverwood

Olivier Beaujean, managing partner at Cleverwood, was interviewed by Bfm Today at the Devcom 2010. During the interview, he explained the importance of a social media presence for a company and explained a client case realized by Cleverwood for NESCAFÉ® Dolce Gusto®.All details : http://www.cleverwood.be/blog/2010/02/back-from-devcom

On May 7th, 2009, during the Cleverwood Trends Session “What women want… in Mobile?”, Mélanie Mc Cluskey, Director Customer Intelligence Center at Belgacom Group, talked about what women do, what women want and what women expect in Mobile. She raised the following questions: Is Mobile really all about males? What about women? What do they want to hear from brands? What kind of interaction do they expect ? How different are the female expectations when it comes to mobile marketing?

On May 7th, 2009, during the Cleverwood Trends Session “What women want… in Mobile?”, Carole Lamarque, Mobile Business Unit Manager at Sanoma Magazines Belgium, focused her presentation on Mobile as a Media. She talked about how to provide information, inspiration, social awareness & participation and entertainment to women segments.

On May 7th, 2009, during the Cleverwood Trends Session “What women want… in Mobile?”, Carole Lamarque, Mobile Business Unit Manager at Sanoma Magazines Belgium, focused her presentation on Mobile as a Media. She talked about how to provide information, inspiration, social awareness & participation and entertainment to women segments.

On May 7th, 2009, during the Cleverwood Trends Session “What women want… in Mobile?”, Carole Lamarque, Mobile Business Unit Manager at Sanoma Magazines Belgium, focused her presentation on Mobile as a Media. She talked about how to provide information, inspiration, social awareness & participation and entertainment to women segments.

On May 7th, 2009, during the Cleverwood Trends Session “What women want… in Mobile?”, Carole Lamarque, Mobile Business Unit Manager at Sanoma Magazines Belgium, focused her presentation on Mobile as a Media. She talked about how to provide information, inspiration, social awareness & participation and entertainment to women segments

On May 7th, 2009, during the Cleverwood Trends Session “What women want… in Mobile?”, Carole Lamarque, Mobile Business Unit Manager at Sanoma Magazines Belgium, focused her presentation on Mobile as a Media. She talked about how to provide information, inspiration, social awareness & participation and entertainment to women segments.

On May 7th, 2009, during the Cleverwood Trends Session “What women want… in Mobile?”, Carole Lamarque, Mobile Business Unit Manager at Sanoma Magazines Belgium, focused her presentation on Mobile as a Media. She talked about how to provide information, inspiration, social awareness & participation and entertainment to women segments.

On May 7th, 2009, during the Cleverwood Trends Session “What women want… in Mobile?”, Carole Lamarque, Mobile Business Unit Manager at Sanoma Magazines Belgium, focused her presentation on Mobile as a Media. She talked about how to provide information, inspiration, social awareness & participation and entertainment to women segments.

On May 7th, 2009, during the Cleverwood Trends Session “What women want… in Mobile?”, Mélanie Mc Cluskey, Director Customer Intelligence Center at Belgacom Group, talked about what women do, what women want and what women expect in Mobile. She raised the following questions: Is Mobile really all about males? What about women? What do they want to hear from brands? What kind of interaction do they expect ? How different are the female expectations when it comes to mobile marketing?

On May 7th, 2009, during the Cleverwood Trends Session “What women want… in Mobile?”, Mélanie Mc Cluskey, Director Customer Intelligence Center at Belgacom Group, talked about what women do, what women want and what women expect in Mobile. She raised the following questions: Is Mobile really all about males? What about women? What do they want to hear from brands? What kind of interaction do they expect ? How different are the female expectations when it comes to mobile marketing?

On May 7th, 2009, during the Cleverwood Trends Session “What women want… in Mobile?”, Mélanie Mc Cluskey, Director Customer Intelligence Center at Belgacom Group, talked about what women do, what women want and what women expect in Mobile. She raised the following questions: Is Mobile really all about males? What about women? What do they want to hear from brands? What kind of interaction do they expect ? How different are the female expectations when it comes to mobile marketing?

On May 7th, 2009, during the Cleverwood Trends Session “What women want… in Mobile?”, Mélanie Mc Cluskey, Director Customer Intelligence Center at Belgacom Group, talked about what women do, what women want and what women expect in Mobile. She raised the following questions: Is Mobile really all about males? What about women? What do they want to hear from brands? What kind of interaction do they expect ? How different are the female expectations when it comes to mobile marketing?

Fabian Tilmant, senior mobile marketing consultant at Cleverwood explains the golden triangle of mobile content and services during the Mobile Monday at IBBT. “Building a win-win-win interactivity between the platform, the content and the advertisers is the best way to create a successful and sustainable business model“, says Tilmant, before concluding on a “let’s build platforms!“. (see: http://www.cleverwood.be/blog/2008/11/advertising-on-mobiles-a-few-key-success-factors/ for details)

Série de question réponse et notamment une interrogation sur dans quelle mesure la radio devient vraiment 2.0. Blog, communautés, interactivité... encore beaucoup de choses restent à être réinventées pour la radio, non?