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During the most recent South by Southwest (SXSW) 2011 conference taken place in Austin, Texas PubCon video content producer Vanessa Zamora interviewed chief executive and social media manager at KBJOnline, Kate Buck. At SXSW, Buck spoke on the topic of outsourcing social media, a topic she also presented on one week earlier during PubCon South at Austin 2011. During the SXSW session speakers discussed the pros and cons of outsourcing social media management versus keeping it in-house, Buck said. Eric Schwartzman, who wrote the first B2B book on social media titled Social Marketing, argued against outsourcing during the session, Buck said. If you have the budget to bring someone in-house then why not, admitted Buck, despite the fact that she is a social media manager for hire. The reality is that small business owners do not have the budget to hire in-house, plus they are busy with the everyday demands of running a business, Buck continued.
2 years ago
During the recent South by Southwest (SXSW) conference in Austin Texas, PubCon video content producer Vanessa Zamora caught up with BlogWorld & New Media Expo co-founder and chief executive Rick Calvert. Whatever the latest trends in new media are, that is what attendees can expect to see at the show, Calvert shared. Calvert attributed the success of BlogWorld & New Media Expo to the new media space itself, noting that as the space grows exponentially, the conference is merely a reflection of that.
2 years ago
During the recent South by Southwest conference in Austin Texas, PubCon video content producer Vanessa Zamora caught up with UnMarketing president Scott Stratten. Stratten, who is well known for his social media engagement practices, said one of the biggest problems at tech and marketing conferences is that everyone is trying to determine the next new trends, and advised companies to instead focus on such fundamentals as customer service, engagement, and a solid product before looking ahead.
2 years ago
During the recent PubCon South at Austin 2011 conference in Texas, PubCon video content producer Vanessa Zamora caught up with PubCon office manager and fashion blogger Cathy Benavides to discuss none other than spring fashion at the PubCon trade show. Benavides, who blogs at Austin Slave to Fashion hosted on the Tumblr platform shared tips for staying comfortable, yet fashionable during a conference where attendees regularly walk around, network, and can be on their feet for long periods of time.
2 years ago
During the recent PubCon South at Austin 2011 conference in Texas, PubCon video content producer Vanessa Zamora caught up with PubCon speaker Dawn Wentzell. The recently appointed project manager at SpeakFeel Corporation shared insight on content development, the topic she presented on at the PubCon conference.
2 years ago
During the recent PubCon South at Austin 2011 conference in Texas, PubCon video content producer Vanessa Zamora caught up with Raven Internet Marketing Tools product marketing manager and PubCon speaker Taylor Pratt. Pratt shared news of the most recent Raven partnership with Universal Business Listings that will allow Raven users to purchase local business listings through Raven, with the added advantage of the ability to manage the listings from one centralized location on the Raven platform....
2 years ago
During the recent PubCon South at Austin 2011 conference, PubCon video content producer Vanessa Zamora sat down with conference speaker Krista Neher, CEO at Cincinnati-based Boot Camp Digital to discuss social media. Three social media trends on the horizon, according to Neher, are Twitter advertising, an ad platform with revenues projected to double in the next year, where we are likely to see the clever use of advertisements in the future. Businesses can run a Twitter ad in correlation to a specified hashtag. As an example, Neher shared that a company exhibiting during the PubCon conference could run a sponsored ad that would show up every time someone searches for '#PubCon' on Twitter, with a relevant call to action that is information-based. Secondly, Neher said she thinks Facebook commerce will become a billion dollar business over the next few years. Neher said that there are already applications that allow users to import their store and sell directly on Facebook. Buying products is a part of our lives, Neher added, so there is huge opportunity because of the amount of time people are spending on Facebook. Thirdly, Neher said she thinks location-based applications and mobile will explode; in two years 40 percent of Internet access is expected to take place through mobile devices. It dramatically changes people's strategies, Neher shared, as applications like Foursquare and Facebook Places continue gaining momentum.
2 years ago
During the recent PubCon South at Austin 2011 conference held in the capital city of Texas, video content producer Vanessa Zamora sat down for a video interview with Chris Pearson, president at DIYThemes. The creator of the widely used Thesis WordPress theme, downloaded over 37,000 times, attributes his success to filling a universal need for access to a well-coded website.
2 years ago
During the recent PubCon South at Austin 2011 conference held in Texas, PubCon video content producer Vanessa Zamora sat down for a video interview with Benny Lewis, language hacker and owner at Fluent in 3 Months. Lewis, who created his blog a year and a half ago as a way to document his travels, shared that he now has 80,000 unique visitors a month even though he has contributed minimal search engine optimization (SEO) efforts outside of checking Market Samurai every few months. Not a lot of people are blogging about the social aspect of learning, shared Lewis, who attributes his success on the blog to his social outreach efforts both online and off.
2 years ago
During the recent PubCon South at Austin 2011 conference held in Texas, PubCon video content producer Vanessa Zamora sat down for a video interview with first time conference speaker Jabez LaBret, director of marketing at Red21. Although LeBret spoke at PubCon about Facebook optimization and marketing, during the video interview he shared strategies for success on LinkedIn with Zamora, a less talked about, but growing force in the social networking website space.
2 years ago
During the recent PubCon South at Austin 2011 conference held in Austin Texas, PubCon video content producer Vanessa Zamora sat down for a video interview with conference speaker Alan K'necht, founding partner at Digital Always Media. K'necht discussed his recently released book, "The last original Idea: A Cynic's View of Internet Marketing," which takes a humorous look at the evolution of Internet marketing, taking the reader back to the earliest historical references of marketing and then pointing out the mistakes made along the way to educate the reader and pave the way for successful marketing efforts. According to K'necht, Internet marketing comes from traditional marketing which comes from simply getting your message across. The tools are new, the concepts are not, a common misconception by new entrants to the Internet marketing field, added K'necht. Currently our industry is redefining what a conversion is, and figuring out how to better attribute value to actions leading to a sale or conversion, said K'necht. Internet marketers should be focused on determining the cost of not taking part in the latest social media push, rather than focusing on the cost of having a presence, K'necht added. Media monitoring and reputation management tools can be used to correlate the effort put into social media to an uptick in sales, similar to how K'necht has done with pay-pay-click (PPC) performance campaigns in the past to determine the success of marketing initiatives. K'necht suggested that businesses utilize analytic tracking tools like Omniture, Webtrends, and Coremetrics to track where sales are derived.
2 years ago
During the recent PubCon South at Austin 2011 conference held in Austin Texas, PubCon video content producer Vanessa Zamora sat down for a video interview with conference speaker Peter Leshaw, director of online marketing at Lakeview Health Systems. Leshaw spoke about in-house search engine optimization (SEO) during PubCon South at Austin 2011, and with Zamora he shared how over the past year he was tasked with the challenge of bringing SEO in house at his company. Leshaw started the transition by getting his team organized and in place, followed with setting up tracking methods, and finally worked to ensure marketing initiatives were being met. To be successful at managing SEO in-house, Leshaw had to re-assign a team that had overlapping responsibilities in SEO and blogging, and cut down on the dozen or so agencies working on everything from pay-per-click (PPC) marketing to video optimization to streamline the marketing team. Online marketing efforts are too hard to control with that many hands in the pot, according to Leshaw.....
During the recent PubCon South at Austin 2011 conference held in the capital city of Texas, PubCon video content producer Vanessa Zamora sat down for a video interview with conference speaker Shawn Collins, co-founder of Affiliate Summit. Collins spoke about affiliate marketing during PubCon South at Austin 2011, and with Zamora he shared how affiliate marketing has evolved since his early start in 1997 with the increase of options available to those in the field. To be successful at affiliate marketing, Collins said he has dedicated many years to learning, testing for success through trial and error, and ultimately found that what works for him is creating a lot of websites with plenty of original content, something he finds comes naturally. There is not a quick and easy way to success, according to Collins. Collins shared his explanation of affiliate marketing with Zamora by providing an example, and then highlighting the three characters in an affiliate transaction: the affiliate, who applies to the affiliate network, such as Commission Junction, and once the affiliate is accepted to the network they would apply to an affiliate program run by the merchants and the advertisers. Collins told Zamora that he expects mobile and video to be the next big thing in the affiliate space. Current trends in the affiliate industry include pay-per-call performance models, quick response (QR) codes, and mobile experimentation. Looking forward, Collins expects affiliates to embrace social media, pointing out that affiliates have adopted practices such as using bit.ly Pro, a domain name shortener that not only lets you specify the shortened domain to reflect a particular brand, but also redirects to the users affiliate link. Facebook works well for leads, but not products, according to Collins.
PubCon video content producer Vanessa Zamora sat down with Kris Jones, chief executive and president at KBJ Interactive, who gave his response to the reaction in the search engine optimization industry following the release of Google Instant and the allegation that SEO is dead, a topic he presented on at PubCon Las Vegas 2010. From an SEO perspective, not a lot has changed, Jones shared. Google Instant comes from the evolution of Google Suggest and Google Auto Complete and reveals how commercially biased Google can be, said Jones. As an example, Jones noted that when a searcher types in the letter 'a', the Apple branded keyword populates the search listings first instead of a less commercially-biased term, suggesting Google may be promoting commercially driven terms. Google AdWords keeps Google in business, representing over 95 percent of its revenue, Jones added, or perhaps we live in a commercially-biased world, thinking about brands instead of broad terms, he continued. Marin Software put out a study on paid search that concluded report impressions, clicks, and conversions have increased despite decreasing conversion rates, suggesting Google Instant is a win for users, saving time, for advertisers because of the improved metrics, and a win for Google because they are making more money. Over the next year, Jones said Google Places, in addition to Google Suggest, will be the largest game changers in the SEO space.
2 years ago
During the recent PubCon South 2011 conference held in Austin Texas, PubCon video content producer Vanessa Zamora sat down for a video interview with conference speaker, Michael Dorausch, the president and founder at Planet Chiropractic. Dorausch spoke about local search optimization during PubCon South at Austin 2011, and with Zamora he shared some of the unique insight he has about the local search landscape.
2 years ago
PubCon video content producer Vanessa Zamora sat down with Scott Hendison, president at Search Commander Inc., to discuss content management systems, specifically WordPress, the blogging platform that is one of his specialties. Hendison shared a number of his top plugin picks for WordPress development in this PubCon Las Vegas 2010 interview, including SEO Automatic's own Core Tweaks WordPress Setup plugin that minimizes the initial content management system set up time, All in One SEO Pack and HeadSpace2 SEO for search engine optimization needs, as well as Yoast, which includes a plugin for SEO, an XML Sitemaps plugin, and an RSS footer plugin. Hendison also shared his preferred WordPress themes, pointing out that although the most popular theme to his knowledge is Thesis, a premium theme, he prefers a free theme called Atahualpa, and recommends others browse through free themes before spending money on a premium theme that ultimately might not have all of the desired capabilities. Hendison continued by sharing his recommendations with regards to selecting a Web hosting server, suggesting against shared servers that stifle page load time, now a factor in Google's ranking system. In addition, shared servers do not provide as much security as dedicated environments, Hendison added. If looking for shared hosting, Hendison suggested Search Commanders PDXTC shared hosting service, as well as Bluehost. For dedicated options Hendison suggested Rackspace or Dreamhost.
PubCon video content producer Vanessa Zamora sat down with Chris Goward, president at WiderFunnel Marketing Optimization to discuss his PubCon Las Vegas 2010 post-click marketing landing page optimization session, during which Goward shared how he feels that organizations are mistakenly taking an approach that looks at conversion optimization/landing page optimization as a tactic, with emphasis on tips and tricks, rather than a strategy that can be integral to the overall marketing strategy of the business. In Goward's opinion, conversion optimization has been undersold. Goward continued by saying that customers offer businesses a great opportunity to gather information on what the customer desires and what drives them to action simply by visiting the website in large numbers, but instead of taking advantage of this information, organizations are wasting time testing button colors or other insignificant things. Goward concludes the interview by sharing his thoughts on the overall changes he has seen with regards to website and landing page optimization, stating that companies have moved beyond testing and are now ready to take on a more strategic approach, beyond the basics.
Nathaniel Broughton, president at Growth Partner, sat down with PubCon video content producer Vanessa Zamora to discuss how he got an early start in the search industry when he replied to an ad in the paper to work for a ticket broker firm during his freshman year of college. Broughton soon found himself learning online marketing as the company grew into a $22 million per year success, and he quickly worked his way into the role of Marketing Director at a young age. Over the years search engine optimization has evolved significantly, Broughton shared, while ranking well in search engine results has become increasingly difficult as competition continues to grow. Broughton, who spoke on the topic of domains at PubCon Las Vegas 2010, suggested people look at domains from a marketing perspective including doing research on Google search suggestion results to determine what additional domains to purchase to get an extra result in the search listings related to the primary domain as well as to drive leads. Buying domains that are highly searched terms related to a primary domain help with reputation management and serve as tertiary lead generation, Broughton added.
A record 200-plus exceptional speakers converged on the Las Vegas Convention Center for PubCon Las Vegas 2010, packing over 100 sessions and eight sub-conferences into an amazing week of search and social media the way only PubCon can do it. Thanks to all of you who came out to PubCon Las Vegas 2010 and propelled it to becoming our largest and most remarkable conference yet.
PubCon video content producer Vanessa Zamora sat down with Blitzlocal chief executive officer Dennis Yu and Rosetta Stone senior director of online marketing Eric Ludwig at PubCon Las Vegas 2010 for an interview. Yu and Ludwig shared their insight into how and why language instruction website Rosetta Stone has seen success with its marketing efforts on Facebook. Yu highlighted some important changes made by Facebook, including shifting to a cost per click model and running Facebook inline "likes". Ludwig emphasized the importance of the growing medium that is Facebook, and in doing so pointed out an interesting graph published by Silicon Alley Insider that shows Facebook dominating the display ad market over other Web giants including Google, Yahoo and Bing. Yu offered advice for companies looking to set up a Facebook page, advising companies to encourage engagement beyond just a sale or a coupon by offering more compelling content such as video or something humorous. Yu also suggested looking at Appbistro.com, a website with application offerings. What really makes a new Facebook page tip is when you integrate what Yu calls apps, ads, and analytics with a focus on driving great content, traffic, and integrating all of it with other channels, he added. Lastly Yu shared the top five Facebook applications he thinks companies should implement, which include the reveal tab, a reviews tab, especially for local brands, a video tab, product special tab or coupons tab, and for lead generation a voting or quizzing tab.
2 years ago