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Advertising Week Europe. Session from The Agenda Stage on Wednesday, 3/20/2013.It has never been easier for consumers to personalise their digital experiences across any device, and data is clearly enabling this, but how do we use this data to create the best experiences? This topical debate from a panel of leading experts will explore some of the learnings from early pioneers in personalised experiences, whether personalisation really does inhibit the notion of ‘discovery’ and does data really help us answer the ultimate question…what does the consumer really want? David Buckingham Chief Executive Officer, INSIGHT 2 COMMUNICATION (I2C)Phil Georgiadis Chairman, WALKER MEDIAJames Wildman Managing Director & Vice President Sales, YAHOO! UK & IRELANDRichard Williams Head of Media, YAHOO! UK
Advertising Week Europe. Session from David Lean Room on Wednesday, 3/20/2013 Havas CEO David Jones in conversation with BBC Radio 4 Today Programme Host, Justin Webb. Jones and Webb will focus on the challenges of doing good business in today's cut-throat environment. David Jones Global CEO, HAVAS Justin Webb Today Programme Host, BBC RADIO
Advertising Week Europe. Session from The Agenda Stage on Wednesday, 3/20/2013. A one-one one conversation with BBC's Chief Content Officer Helen Jackson, moderated by Variety's Chief UK reporter Steve Clarke. Steve Clarke UK TV/Digital Reporter, VARIETY Helen Jackson Chief Content Officer, BBC WORLDWIDE
Advertising Week Europe. Session from David Lean Room on Wednesday, 3/20/2013 Making sense of the future - what agencies and their clients can learn from SXSW. Ben Bilboul, CEO of independent ad agency, Karmarama, shares practical applications from his recent visit to SXSW. Ben Bilboul CEO, KARMARAMA Lawrence Weber Head of Digital Intergration, KARMARAMA Presented by Karmarama
Advertising Week Europe. Session from David Lean Room on Wednesday, 3/20/2013 How do you create things that people want to spend time with? Three key figures from across the brand, agency and publishing worlds will discuss how they approach creating great content for connected, socialised audiences. Mark Boyd Founder, GRAVITY ROAD Justin Gayner Co-Founder, CHANNELFLIPJustin Gorman Head of Entertainment, CHANNEL 4 Carla Buzasi Editor-in-Chief, HUFFINGTONPOST UK Presented by Gravity Road
Advertising Week Europe. Session from David Lean Room on Wednesday, 3/20/2013 BuzzFeed's dynamic Jonathan M. Perelman leads this all-star mix of dynamic visionaries who are playing in the intersection of advertising, content, distribution, media and technology. Moderator: Jonathan Perelman VP Agency Strategy & Industry Development, BUZZFEED Lucien Boyer President & CEO, HAVAS SPORTS & ENTERTAINMENT Nick Cohen Managing Partner, MEDIACOM BEYOND ADVERTISING Moz Dee Co-founder, CONTENTED GROUP Matthew Miller CEO, AICP
Advertising Week Europe. Session from David Lean Room on Wednesday, 3/20/2013 Global start-ups compete for a live beta test from esteemed judges panel. Showcasing innovation and what's next in Video. Presenting companies include: InSkin Media SET Brainient Rightster Jon Ghazi Partner, ARC, AN OMNICOM MEDIA GROUP COMPANY Kevin Riches Director, CARTEME LIMITED James Tye CEO, DENNIS In partnership with DMR Partners and Dennis
Interview with Anna Tracey of Brainient from Advertising Week Europe 2013.
Advertising Week Europe. Session from The Agenda Stage on Wednesday, 3/20/2013.Leading practitioners on ROI in the burgeoning arenas of media, mobile, social, and technology in this special extended Seminar. Moderator: David Pemsel Chief Commercial Officer, GUARDIAN NEWS & MEDIAChris Bennett Director, EMEA, TAPJOYAndrew Bibby SVP Global Advertiser Sales, SPONSORPAYBruce Daisley UK Sales Director, TWITTERJoshua Graff Director, Marketing Solutions - EMEA, LINKEDINChristian Hernandez Gallardo Director, UK & Pan-Euro, FACEBOOKPiers North Strategy Director, YAHOO! UKChristian Peck Managing Director, ACXIOM UKRupert Staines MD Europe, RADIUMONEMichael Steckler EVP, Global Business Operations, CRITEOPhil Stokes Partner, EMEA TICE & Media Leader, PWC
Advertising Week Europe. Session from David Lean Room on Wednesday, 3/20/2013 Weve is the new, unprecedented joint venture between EE, O2 & Vodafone - set up to make true mobile commerce a reality for businesses and consumers. But when it seems as if every one of the last 5 years has been 'The Year Of Mobile', what is Weve going to change and why should we all care? Join Weve CEO, David Sear, Marketing Director, Tony Moretta and their special guests - Steve Parker, MD, MediaVest, Stewart Room, Partner, Field Fisher Waterhouse LLP and Dave Birch, Global Ambassador, Consult Hyperion - to learn more about our plans and witness a lively debate on two of the biggest questions in mobile advertising and payments right now: - "Mobile marketing – targeting a segment of one or an invasion of privacy?" - "NFC – Not For Consumers or the Next Fantastic Change in consumer behaviour Moderator: David Sear CEO, WEVE Stewart Room Field Fisher Waterhouse LLP, PARTNER Steve Parker MD, MEDIAVEST Dave Birch Global Ambassador, CONSULT HYPERION Tony Moretta Marketing Director, WEVE
Interview with Allison Arden, publisher of Advertising Age, from Advertising Week Europe 2013.
Advertising Week Europe. Session from Run Run Shaw Stage on Wednesday 3/20/2013. Showcase of new Pan-European research to better understand the power of Out-of Home as a channel for driving deeper levels of engagement with consumers. The study covers all 6 of our markets: UK, Ireland, Spain, France, Italy, Netherlands and has been researched in association with Kantar, one of the world's largest insight, information and consultancy networks.
Advertising Week Europe. Session from Run Run Shaw Stage on Wednesday 3/20/2013. Join Clear Channel as they demonstrate the latest interactive technologies in out-of-home advertising on their award-winning iD6 unit. Talk directly to their Create team who have extensive experience in developing interactive out-of-home campaigns for leading brands. The Future of Out-of-Home in your hands Outdoor advertising is one of the most adaptable mediums for brands due to its ability to broadcast eye-catching messages through traditional paper advertisements, push creative messages through digital and deepen engagement with consumers through interactivity. The latter is on the rise as connected consumers are increasingly sharing information in the out-of-home space. Out-of-home is a medium that delivers true interactivity for brands, allowing deeper consumer engagement in an arena they are spending increased amounts of time in. Delivering interactive campaigns give advertisers insight into consumer behaviour and opportunities to converse with them through various platforms, both online or offline. Consumer appetite for direct engagement and interaction with advertisers out-of-home is rising - 92% of people participating in a landmark study by Clear Channel and Kinetic believe interactivity makes an advert stand out more than traditional posters. Clear Channel’s product showcase will present the leading technologies available in the out-of-home marketplace through its award-winning iD6 unit. These include touchscreen, gesture control, facial recognition and mobile interaction. There will also be a chance to look at the future of interactive out-of-home advertising, including geo-targeting and live data. Attendees will have the opportunity test a variety of these interactive technologies first-hand and talk directly to Clear Channel’s Create team who have extensive experience in developing interactive out-of-home campaigns for brands.
Advertising Week Europe. Session from Run Run Shaw Stage on Wednesday 3/20/2013. Most businesses start doing before they start saying. That’s when your brand is born. We believe that for many companies, what your brand means to your customers can be found in the early days of growth. In this session, Toby Horry (Managing Director of Dare) will guide you through the act of doing rather than saying and the impact that it can have on your business. Linda Grant (Managing Director of Metro) will demonstrate how the media brand has focused on what it has always done for its customers to drive growth in the changing media landscape. Linda has a unique perspective on the Metro business, having been part of the launch team in 1999 and returning to lead the business over a decade later in 2011.
Advertising Week Europe. Session from David Lean Room on Wednesday, 3/20/2013This compelling session consists of a series of six-minute presentations from the agency’s top thought leaders. Their presentations will delve into what they are thinking and doing now, from analytics, social media and being global to what inspires them. Find out what is on their minds and what should be on yours.Darin Brown EVP/President, Europe, CP+BMatt Gooden VP/Executive Creative Director, London, CP+BCharles Faircloth VP/Group Account Director, CP+BKyla Jacobs Marketing Director, London, CP+BChuck Porter Chairman, CP+BSuzanne Powers EVP/Global Strategy Officer, CP+BPresented by CP+B
Advertising Week Europe. Session from Run Run Shaw Stage on Wednesday 3/20/2013. We all know about the power of music and its importance in advertising and branding. That’s why our workshop will instead go deeper into how people use music in today's world, including musical curation, self-selection and the intimate world of personal audio space. How do emotions affect our experience of listening to music? Where does Spotify as a music platform fit into someone's private sphere? How can brands utilise this music connection? Tonic Music will share insights into the psychology behind our unique reactions to sound, and how this makes our connections even stronger. Join us for this personal journey. Adam Williams Managing Director, UK & Benelux, SPOTIFY Susan Stone Founder, TONIC MUSIC
Interview with A.J. Vernet Interview of Republic Project from Advertising Week Europe 2013.
Advertising Week Europe. Session from The Agenda Stage on Monday, 3/18/2013.YouTube allows billions of people to discover, watch and share originally-created videos. It provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small.Who are all these people using YouTube? What defines them, what do they watch? How can advertisers connect to them?YouTube gives content creators global reach overnight. It has delivered a game changing direct to viewer model that has set their creativity free and enabled them to earn money from advertising.YouTube is the new global brand building platform. Video remains a potent way to engage audiences at scale, because it provides the means to connect with the hearts and minds of the many. YouTube gives advertisers the ability to find and reach their most valuable audiences. Brands can express themselves in more compelling ways and interact with their audience only limited by imagination. Through participation, YouTube can act as the heartbeat of a brand. Theo Luke Head of Digital, SYCOKevin Mathers Managing Director, YouTube UK, GOOGLEAndy Taylor Commercial Director, ALL3MEDIA
Advertising Week Europe. Session from Run Run Shaw Stage on Wednesday 3/20/2013. A place where 200 million members choose to invest their time and a burgeoning force in digital media…. Not what you think of when someone says LinkedIn? Join us for this informative Workshop, where we debunk a few myths and share top tips for how you, your companies and brands can get the most out our platform. The world’s largest digital professional network is growing-up, are you in? Christina Jenkins Head of Research & Insights, EMEA, LINKEDIN Jonathan Bradford Strategic Account Manager, LINKEDIN