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Advertising Week Europe. Session from The Agenda Stage on Thursday, 3/19/2013.With new devices, browsers and multiscreen behaviour the path to purchase for customers has dramatically changed. Michael Steckler EVP, Global Business Operations, CRITEOModerator: Paul Silver Chief Strategy Officer, EXCHANGE WIREJoel Christie BSKYB, SENIOR MARKETING MANAGERRoss Caveille Channel Partner Director EMEA, MICROSOFT ADVERTISING EXCHANGEAdam Pace Managing Director, ANNALECT MARKETPLACESAnthony Mullen Senior Analyst, FORRESTERMarcos Guerrero Marketing and Media Sales Director, THOMAS COOK
Advertising Week Europe. Session from The Agenda Stage on Thursday, 3/21/2013.In this special preview, Digital Space and partners Royal Mail, will introduce the world's first fully interactive print fashion magazine called "iLove". This groundbreaking project promises to change the face of magazine publishing and advertiser multi channel strategies. With free distribution to over 700,000 homes and every single page interactive, now is the time to really explore mCommerce with unparalleled big data, insight and analytics.Digital Space, who have pioneered several milestone projects in the "Print/Broadcast to Mobile" or Transmedia arena over the past 3 years, have partnered with Royal Mail to launch the world's first fully interactive fashion & shopping print magazine delivered free through the door into 700,000 homes across the UK. They are coining this "Direct Response Publishing". Is this the hybrid future for Press, DM and indeed mobile? LessAdrian Fleming Owner / Partner, DIGITAL SPACEAlex McIntosh Owner / Partner, DIGITAL SPACE / ILOVESimon Samuels VP Commercial Development, ILOVE MAGAZINELouise Williams Head of Strategy & Delivery - MarketReach, ROYAL MAIL
Advertising Week Europe. Session from The Agenda Stage on Thursday, 3/19/2013.Joey Skaggs is America's most notorious socio-political satirist, media activist, culture jammer, hoaxer, and dedicated proponent of independent thinking and media literacy. Moderator: Mark Borkowski Founder, BORKOWSKI.DOJoey Skaggs
Advertising Week Europe. Session from The Agenda Stage on Thursday, 3/19/2013.Today's CEO faces unprecedented turbulence as the winds of change blow with hurricane force from sunrise to sundown every day. Insights from leading edge CEOs who are navigating forward, driving results for clients and expanding opportunities as others fight contraction. Moderator: Gideon Spanier Columnist, EVENING STANDARDDan Clays Managing Director, OMD UKMatthew Dearden Chief Executive, CLEAR CHANNELStewart Easterbrook CEO, STARCOM MEDIAVESTDave Gwozdz CEO, MOJIVAArnaud de Puyfontaine CEO, HEARST MAGAZINES UK
Advertising Week Europe. Session from David Lean Room on Thursday, 3/21/2013 Global start-ups compete for a live beta test from esteemed judges panel. Showcasing innovation and what's next in Data & Analytics. Presenting companies include: Vuact Aerify Media ADmantx RealEyes Helen Fridell Partner Account Manager, Partner Organisation, CISCO SYSTEMS Jonathan Kitchen Head of Commercial Partnerships, THE WEEK Huw Griffith Global Chief Performance Officer, UNIVERSAL MCCANN In partnership with DMR Partners and Adnostic
Advertising Week Europe. Session from The Agenda Stage on Thursday, 3/21/2013. Tom Bradby, host of ITV’s The Agenda, explores the role of storytelling in popular culture. What is the formula for brands looking to create their own tantalising tales, how do you get closer to much-loved existing content, and what can the 30-second spot learn from the 56 years we’ve spent on the Coronation Street cobbles. Moderator: Tom Bradby Political Editor, ITV NEWS Kieran Roberts Creative Director, ITV STUDIOS & EXECUTIVE PRODUCER, CORONATION STREET Kate Brooke Screenwriter
Interview with Martin Loat of the Propeller Group from Advertising Week Europe 2013.
Advertising Week Europe. Session from The Agenda Stage on Thursday, 3/21/2013. Curb Your Enthusiasm star, Susie Essman, leads this extraordinary Advertising Week Europe-only Seminar on advertising & humour. Warning: This is an expletive friendly Seminar sure to make you double over in laughter -- Enter at your own risk. Medical personnel will be standing by for any extreme cases. Moderator: Susie Essman Stand-up Comedian, Actress, Writer, Television Producer, and Voice Artist Dave Buonaguidi Chief Creative Officer, KARMARAMA Sean Doyle Creative Director, TBWA LONDON Greg Grimmer Partner, ENTER James Rawlings Founder & Creative Director, HOOT Bryan Rowles Partner/ECD, 72ANDSUNNY
Interview with Phil Barden of Decode from Advertising Week Europe 2013.
Advertising Week Europe. Session from The Agenda Stage on Thursday, 3/21/2013. ELLE editor-in-chief Lorraine Candy in conversation with award-winning British fashion designer Matthew Williamson. Williamson will chart the growth of his successful 16 year old brand as it enters the digital arena with innovative new plans for future. Candy, has recently overseen a major restructure of the ELLE team to work across all the brand's platforms and the duo will discuss the evolution of established fashion businesses in the new age of enhanced consumer engagement. Moderator: Lorraine Candy Editor-in-Chief, ELLE Matthew Williamson Award-Winning British Fashion Designer
Advertising Week Europe. Session from David Lean Room on Thursday, 3/21/2013In this Thought Leadership Session we will discuss the phenomenon that affects organizations when technology and society evolve faster than the ability to adapt. It's the "perfect storm" and more than mobility, social media or Big Data. It's the confluence of disruptive technologies and the evolution of consumer behaviour.In this session we will discuss with Karl-Heinz Land - Author of "Digital Darwinism - The silent attack against your business model and your brand!" - How we can survive Digital Darwinism by understanding customer and employee behaviour, consumer expectations, and how it differs from traditional expectations of the past. We will discuss disruptive technologies and the impact on marketing. Moderator: Karl-Heinz Land digital Darwinist , NEULANDAlbert Aschauer Chief Evangelist, IMPERIAHartmut Heinrich Partner, VIVALDI PARTNERSMartin Loat CEO, PROPELLER GROUPMatias Palm-Jensen Chief Innovation Officer, MCCANN WORLD GROUPRon Schott Head of Spring Creek, MAP UK
Advertising Week Europe. Session from The Agenda Stage on Thursday, 3/21/2013. New research by the IPA examines the business effects of 1,000 ad campaigns from over 30 years of IPA Effectiveness Awards data and challenges the recent over-reliance on short-term metrics as indicators of long-term business success. The effects of different advertising approaches over various timescales on business performance across a range of outcomes including profit, sales and price sensitivity, were examined from data of over 700 brands in 83 different categories. This research is an update from authors Les Binet, Head of Effectiveness at adam&eve DDB, and Marketing Consultant Peter Field’s earlier influential work, ‘Marketing in the era of accountability’, published in 2007. The new report will be published in full in 2013. This interview between incoming IPA President, Ian Priest and authors Les Binet & Peter Field will reveal evidence based recommendations on how best to approach investment in advertising and considers both the long and short term. LessIan Priest Founding Partner, VCCP & INTERNATIONAL MD CHIME COMMUNICATIONS Les Binet Head of Effectiveness, ADAM & EVE DDB Peter Field Marketing Consultant
Advertising Week Europe. Session from Run Run Shaw Stage on Thursday 3/21/2013. While TV remains one of the most significant investment areas for advertisers, approximately half of major brands still consider ROI hard to measure. With new technology, platforms and advertising models, is TV advertising entering a new era? In this session we’ll take a look at how we’re helping advertisers to tackle today’s challenges. Through improved insight about viewer behaviour we can now identify more relevant audiences and truly harness the power of TV. We’ll take you through our case study with BSkyB to demonstrate how insight derived from our new TV viewing panel of 500,000 Sky households is helping brands gain a deeper understanding of consumers and in turn close the loop in TV advertising. Jim McDonald Head of Media Strategy, SKY IQ Hannah Graham Head of Marketing, SKY IQ Neil Mortensen Research & Planning Director, THINKBOX
Advertising Week Europe. Session from Run Run Shaw Stage on Thursday 3/21/2013. This workshop will look at how advertisers and their agencies in Europe gear up for the new era of digital advertising. An increase in the implementation of technology, data and consulting means smart marketers can focus more on their audiences. Lead by Mathieu Roche, Managing Director of Weborama UK, this workshop will include case studies of how innovative marketers have harnessed first and third party data to improve their understanding of their audiences, qualifying and segmenting them then targeting them with different messages. Moderator: Mathieu Roche UK Managing Director, WEBORAMA Tim Gentry Revenue Director, GUARDIAN NEWS & MEDIA Nick King Digital Commercial Director, FUTURE PUBLISHING Patrice O'Neil Business Director, NEO@OGILVY UK
Advertising Week Europe. Session from David Lean Room on Thursday, 3/21/2013Television has been at the forefront of advertising for over 50 years. Its power to create shareholder value remains undiminished. Channel 5 and guests will be debating how the medium can continue to grow by examining the way programmes are funded, the way advertising is traded and the way advertising is integrated with content. To develop eye catching advertising strategies that deliver mouth-watering business results, will also require a new spirit of collaboration between advertisers, agencies, broadcasters and programme makers. Come and be part of the debate to discuss how we get there. Pippa Glucklich Managing Director, STARCOMAgostino Di Falco Partnerships Director, CHANNEL 5Claire Heys Director of Brand Partnerships & Licensing, ENDEMOLMatthew Wright TV Presenter, THE WRIGHT STUFFNick Bampton Commercial Sales Director, CHANNEL 5Nick Samwell-Smith Creative Director, ENDEMOL
Interview with Mihkel Jaatma of Real Eyes from Advertising Week Europe 2013.
Interview with Andreas Vagelatos of Aerify Media from Advertising Week Europe 2013.
Interview of Mikko Jarvenpaa of Vuact from Advertising Week Europe 2013.
Interview with Giovanni Strocchi of ADmantix from Advertising Week Europe 2013.
Advertising Week Europe. Session from David Lean Room on Thursday, 3/21/2013 We thought we knew it all! But the latest learnings from decision sciences show us that the old marketing models of communication are deeply flawed. Simon White – Draftfcb's European Chief Strategic Officer and European lead of the Institute of Decision Making, and Phil Barden – author of Decoded will bring together some of the key learnings and formulate a new model of thinking… and an simple framework to create the kind of desire your customers will find hard to resist. Phil Barden Author, DECODEDSimon White European Chief Strategic Officer & European Lead of the Institute of Decision Making, DRAFTFCB Presented by DraftFCB