FRONTLINE/World | ECUADOR: Flower Power | PBS

Fair trade roses for Valentine's Day
Reporters Deb Tullmann and Cortney Hamilton investigate the changing landscape of flower farming in Ecuador, where the latest trend is towards environmentally sound practices, safer working conditions, and fair trade certification.

One farm, Nevado Roses, is leading the way in this revolution.
http://www.pbs.org/frontlineworld/rough/2008/02/ecuador_a_rosie.html