Doing Business in Europe

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In her video series 'Doing Business in Europe' (co-funded by EACEA), Dr Gabriele Suder (Jean Monnet Chair, Professor at SKEMA Business School) interviews Professor David Merrett, Professor of Management (International Business) and expert in Business History. They discuss the development of Australian internationalization over time, with a focus on Australian -- EU trade relations and Europeanization. This video has been filmed as part of and in the context of Dr Suder's Fellowship at the Australian National University and its Center for European Studies (ces.anu.edu.au), and is related directly to the second edition of her textbook, Doing Business in Europe, http://www.uk.sagepub.com/books/Book235103 .

In her video series 'Doing Business in Europe' (co-funded by EACEA), Dr Gabriele Suder (Jean Monnet Chair, Professor at SKEMA Business School) explains the implications of regional integration on EU -- Japan trade and discusses the options for the Free Trade Agreement. This presentation was held upon invitation by the Japan External Trade Organisation (JETRO) and its Institute of Developing Economies, in Chiba, Japan.

In the series "Doing Business in Europe', this interview sheds light on the importance and mode of Europeanisation of the US American destination and event management industry. The interview features Sandi Talley, Senior Vice President of Business Development & Membership at Destination Marketing Association International (http://www.destinationmarketing.org/) until 2010' in an interview held in Dubai, discussing the example of this association.

In Gabriele Suder's video series 'Doing Business in Europe' (co-supported by EACEA), Mady Keup (SKEMA Business School) and Dr Gabriele Suder (Jean Monnet Chair, SKEMA Business School) interview JURRIAEN SLEIJSTER, Executive Vice President at MCI, www.mci-group.com. MCI is a globally integrated association, communication and event management company with 45 offices in 22 countries, including a solid market basis in Europe. M. Keup and G. Suder interview J. Sleijster about the process of internationalisation for MCI, the drivers for going international, the main modes of entry as well as the effect of internationalisation on company business model and structure, raising specific questions about client expectations and standards of international service delivery.The video focuses particularly on the company's Europeanisation strategy, and thus helps analyse the importance of local, regional and international markets for corporate growth and performance.This video can also be viewed on http://gabrielesuder.com and can, if so desired, be used as part and illustration of the case study "Expanding event management across and beyond Europe: the MCI group", available at the European Case Clearing House (ECCH) No. 311-271-1: http://www.ecch.com/educators/search/results?s=67D8634FF4AFED9C0BE75AFCBCB8CDB7

In Gabriele Suder's video series 'Doing Business in Europe' (co-supported by EACEA), Mady Keup (SKEMA Business School) and Dr Gabriele Suder (Jean Monnet Chair, SKEMA Business School) interview JURRIAEN SLEIJSTER, Executive Vice President at MCI, www.mci-group.com. MCI is a globally integrated association, communication and event management company with 45 offices in 22 countries, including a solid market basis in Europe. M. Keup and G. Suder interview J. Sleijster about the process of internationalisation for MCI, the drivers for going international, the main modes of entry as well as the effect of internationalisation on company business model and structure, raising specific questions about client expectations and standards of international service delivery.The video focuses particularly on the company's Europeanisation strategy, and thus helps analyse the importance of local, regional and international markets for corporate growth and performance.This video can also be viewed on http://gabrielesuder.com and can, if so desired, be used as part and illustration of the case study "Expanding event management across and beyond Europe: the MCI group", available at the European Case Clearing House (ECCH) No. 311-271-1: http://www.ecch.com/educators/search/results?s=67D8634FF4AFED9C0BE75AFCBCB8CDB7

In her video series 'Doing Business in Europe', Gabriele Suder (Jean Monnet Chair, SKEMA Business School) interviews Mr Serge Goldenberg, Human Intelligent Interface (H2I) Senior Vice-President and Japan Country President at Schneider electric. Schneider Electric is a global specialist in energy management and a solutions provider funded in France in 1836. In this video two episodes, professor Suder and Mr Serge Goldenberg discuss the company capabilities and country specific advantages that help european multinational succeed internationnally.This video takes a specific focus on Japan and also elaborate on managerial and crosscultural knowledge.The video is part of Prof. Suder's video-series, further developed as part of her Jean Monnet Chair.It can also be viewed on http://www.gabrielesuder.com

In her video series 'Doing Business in Europe', Dr Gabriele Suder (Jean Monnet Chair, SKEMA Business School) interviews Mrs Päivi Lonka, Sales Director at MARIMEKKO. MARIMEKKO is a Finnish textile and clothing design company renowned for its original prints and colours. The company designs and manufactures high-quality clothing, interior decoration textiles, bags and other accessories. It is part of the European SMEs that have actively expanded their EU and international reach, and a strategy consistent with the opportunities and challenges that regionalisation and a Single Market can provide. Addition detail about Marimekko's Europeanization strategy can be found in the case study "THE EUROPEANIZATION OF MARIMEKKO: INTERNATIONAL GROWTH AND SINGLE MARKET EFFECTS "http://www.ecch.com/educators/products/view?id=94478&rellnk=1 and in G. Suder's 'Doing Business in Europe 2nd Edition', http://gabrielesuder.com and http://www.uk.sagepub.com/books/Book235103 .In this video's two episodes, Prof. Suder and Mrs Lonka discuss the firm-, country, - sector- and region- specific advantages of MARIMEKKO in its internationalization, and illustrates the main market integration effects that SMEs deal with, including harmonization, regulation and deregulation, the common currency Euro, the location decisions for production and design innovation. The video is part of Prof. Suder's video-series, further developed as part of her Jean Monnet Chair.

In her video series 'Doing Business in Europe', Dr Gabriele Suder (Jean Monnet Chair, SKEMA Business School) interviews Mrs Päivi Lonka, Sales Director at MARIMEKKO. MARIMEKKO is a Finnish textile and clothing design company renowned for its original prints and colours. The company designs and manufactures high-quality clothing, interior decoration textiles, bags and other accessories. It is part of the European SMEs that have actively expanded their EU and international reach, and a strategy consistent with the opportunities and challenges that regionalisation and a Single Market can provide. Addition detail about Marimekko's Europeanization strategy can be found in the case study "THE EUROPEANIZATION OF MARIMEKKO: INTERNATIONAL GROWTH AND SINGLE MARKET EFFECTS "http://www.ecch.com/educators/products/view?id=94478&rellnk=1 and in G. Suder's 'Doing Business in Europe 2nd Edition', http://gabrielesuder.com and http://www.uk.sagepub.com/books/Book235103 .In this video's two episodes, Prof. Suder and Mrs Lonka discuss the firm-, country, - sector- and region- specific advantages of MARIMEKKO in its internationalization, and illustrates the main market integration effects that SMEs deal with, including harmonization, regulation and deregulation, the common currency Euro, the location decisions for production and design innovation. The video is part of Prof. Suder's video-series, further developed as part of her Jean Monnet Chair.

Martin SeppalaCEO/Partner Excedea

In her video series 'Doing Business in Europe', Gabriele Suder (Jean Monnet Chair, SKEMA Business School) interviews Dr Anne Perrot, Vice-Chair at Autorité de la Concurrence (Competition Authority, France), President of the Association of Competition Economics (ACE) and formerly a member of the EAGCP working with the chief economist team at DG Competition, European Commission.

In her video series 'Doing Business in Europe', Gabriele Suder (Jean Monnet Chair, SKEMA Business School) interviews Dr Emmanuella Plakoyiannak, Aristotle University of Thessaloniki, about the 2009/ 2010 Euro- crisis in Greece.

In her video series 'Doing Business in Europe', G. Suder (Jean Monnet Chair, SKEMA Business School) interviews Satoshi Inomata, Director of the Asian International Input-Output Project, Japan External Trade Organization, about market integration, input-output dynamics in Asian production networks over the past two decades, and the impact of increasingly shifting Asian regionalism on Europe and on European business abroad.

Jean-Philippe Courtois, President of Microsoft international , manages sales, marketing and Services of Microsoft International. This group covers 100 subsidiaries in more than 240 countries (except the United States and Canada). Within the framework of this function, Mr Courtois is responsible for the strategic planning, the operations at the global level as well as the growth programs for the developed and emerging markets.

Jean-Philippe Courtois, President of Microsoft international , manages sales, marketing and Services of Microsoft International. This group covers 100 subsidiaries in more than 240 countries (except the United States and Canada). Within the framework of this function, Mr Courtois is responsible for the strategic planning, the operations at the global level as well as the growth programs for the developed and emerging markets.

Jean-Philippe Courtois, President of Microsoft international , manages sales, marketing and Services of Microsoft International. This group covers 100 subsidiaries in more than 240 countries (except the United States and Canada). Within the framework of this function, Mr Courtois is responsible for the strategic planning, the operations at the global level as well as the growth programs for the developed and emerging markets.