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00:30
Eco-consejos para jeans
The TV spot "Eco-tips for jeans" demonstrates in an explanatory but fun and humorous way that we can all participate in the fight against climate change by adopting good practices during the use phase of our jeans. The United Nations Environment Programme decided to raise awareness among young people with a video clip of 30 seconds which features a couple dancing Tecktonic - a famous new dance in France - in urban and familiar surroundings. The use of split-screens, impactful messages and entertaining music ("Am I wrong" from Etienne de Crécy) aims to sensitize young persons in an appealing way. Clear, concise and appropriate advices are provided: wear your jeans at least 3 times, wash them in cold water, don't use the dryer or the iron. By following these practices people can consume up to 5 times less energy.
00:29
Eco-conseils pour le jean
The TV spot "Eco-tips for jeans" demonstrates in an explanatory but fun and humorous way that we can all participate in the fight against climate change by adopting good practices during the use phase of our jeans. The United Nations Environment Programme decided to raise awareness among young people with a video clip of 30 seconds which features a couple dancing Tecktonic - a famous new dance in France - in urban and familiar surroundings. The use of split-screens, impactful messages and entertaining music ("Am I wrong" from Etienne de Crécy) aims to sensitize young persons in an appealing way. Clear, concise and appropriate advices are provided: wear your jeans at least 3 times, wash them in cold water, don't use the dryer or the iron. By following these practices people can consume up to 5 times less energy.
00:29
Eco-tips for Jeans
The TV spot "Eco-tips for jeans" demonstrates in an explanatory but fun and humorous way that we can all participate in the fight against climate change by adopting good practices during the use phase of our jeans. The United Nations Environment Programme decided to raise awareness among young people with a video clip of 30 seconds which features a couple dancing Tecktonic - a famous new dance in France - in urban and familiar surroundings. The use of split-screens, impactful messages and entertaining music ("Am I wrong" from Etienne de Crécy) aims to sensitize young persons in an appealing way. Clear, concise and appropriate advices are provided: wear your jeans at least 3 times, wash them in cold water, don't use the dryer or the iron. By following these practices people can consume up to 5 times less energy.
01:00
e-waste TV spot
UNEP has released a TV spot on electronic waste (also called e-waste) to raise global awareness of the dangers presented by toxic waste from discarded electronic products such as computers, cell phones, and other electrical devices. This spot has been created and produced by Emerson College, Boston Massachusetts, who won in 2006 a student marketing competition organized by the International Advertising Association in co-operation with UNEP for the development of a campaign on electronic waste. The spot will be broadcasted on various TV channels and will be displayed at conferences around the world.
