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Marketing Mix
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Combinaison et dosage des différents éléments à la disposition du marketing (produit, prix, force de vente, services, marque, circuits de distribution, outils de communication, lobbying…) en maîtrisant au maximum les contraintes humaines, techniques, financières, temporelles et géographiques...
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Seth Godin Sliced bread and other marketing delights
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www.management-secrets.blogspot.comSeth Godin: Sliced bread and other marketing delights. In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff[...]
