The idea is pretty simple. I am selling ad space on my chest, to anyone in the world, in the form of a t-shirt. I plan on wearing a new t-shirt everyday for 2009. Day 1 starts at $1, and each day the price of a shirt goes up a buck, until New Years Eve 2009 when the price is $365.
I plan on making videos, blogging, taking photos, facebook updates and pretty much doing everything I can to give exposure.