Okayplayer.com claims LA Rapper/ Producer "Hip Hop's Rookie of the Year" after the critically loved reviews came pouring out, regarding the album entitled; Blu & Exile: Below The Heavens. This video was one of the most mass-appealing one's out of all the songs that, individually were amazing in their own way. In the video, a story line is edited together, showing the meaning of the song. When asked, Blu said the song was about women, and trying to be a ladies man, and work at achieving his goal of becoming a rapper, showing all the processes to write, record, and perform, all with the different people, like the producer, or sound enginner he visits, all the way to the friend at the record store who's there to be his supplier of vinyl, which sets him up get inspired, and bring a new classic come to life. AAAAAAAA++ Dope video, great song, puts my love back in Hip Hop!