The COOLER Cooler is the ICE Block Cooler™! A cool new way to keep your beverages cold and crisp. The ICE Block Cooler™<br />is a revolutionary COOLER cooler design that fits in a freezer and features a cool blue glow when the power is turned on!<br /><br />The ICE Block Cooler™ keep beverages colder much longer than traditional frozen ICE packs or mugs thanks to intelligent engineering principles. This is one of the reasons we call the ICE Block Cooler™ the Cooler cooler! Amazingly, it even keeps drinks like soda and beer colder than ice right down to their freezing point of 28F.<br /><br />Take your COOLER cooler anywhere you need to keep your drinks ice cold! It fits 12.oz cans and most bottles!