Save Your Logo
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Website:
http://www.saveyourlogo.org
An innovative project for the global biodiversity:
The Save You Logo Fund will provide the private sector, and other donors, with a mechanism to contribute to, and support, efficient and coordinated conservation action. Many companies and organizations are already using animals in their logos and marketing strategies.
These animals are a signature part of these companies’ logos or brands, be it the crocodile for Lacoste and hundreds more. According to the IUCN “Red List” of threatened species, many of these species are either threatened or endangered and will need serious and comprehensive conservation actions to survive. To date much conservation funding has come from governments, private individuals and NGOs. The SYL campaign provides an exciting opportunity to engage the private sector, encouraging companies to support their species brands and other threatened species.
There has already been considerable interest in this new initiative. Discussions are being held with numerous other big companies on all continents with species logos. The cost of effective implementation of species conservation action plans varies widely, anything between $2-5 million USD per species. Therefore each of the participating companies is expected to contribute at least 1.5 million Euros over 3 years.
We are excited to be able to invite all interested companies to join this effort to save globally threatened species.
The Save You Logo Fund will provide the private sector, and other donors, with a mechanism to contribute to, and support, efficient and coordinated conservation action. Many companies and organizations are already using animals in their logos and marketing strategies.
These animals are a signature part of these companies’ logos or brands, be it the crocodile for Lacoste and hundreds more. According to the IUCN “Red List” of threatened species, many of these species are either threatened or endangered and will need serious and comprehensive conservation actions to survive. To date much conservation funding has come from governments, private individuals and NGOs. The SYL campaign provides an exciting opportunity to engage the private sector, encouraging companies to support their species brands and other threatened species.
There has already been considerable interest in this new initiative. Discussions are being held with numerous other big companies on all continents with species logos. The cost of effective implementation of species conservation action plans varies widely, anything between $2-5 million USD per species. Therefore each of the participating companies is expected to contribute at least 1.5 million Euros over 3 years.
We are excited to be able to invite all interested companies to join this effort to save globally threatened species.
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