Paula Begoun is the creator and innovative force behind Paula's Choice skin care and cosmetics. With more than 25 years of extensive experience in the beauty industry, combined with in-depth research and study of skin and cosmetic ingredients, Paula has the knowledge and expertise to develop truly extraordinary, state-of-the-art formulations for her own line. <br /><br />Paula Begoun is the author and publisher of seven best-selling books on the beauty industry, including Don't Go to the Cosmetics Counter Without Me 7th Edition, Blue Eyeshadow Should Be Illegal, The Beauty Bible 2nd Edition, and Don't Go Shopping for Hair-Care Products Without Me. She has sold more than 2.5 million copies of her books and is also a syndicated columnist, with her “Dear Paula” column appearing in papers throughout North America. Her work as a nationally-recognized consumer expert for the cosmetics industry has led to repeat appearances on CNN, as well as programs such as Oprah, The Today Show, 20/20, Dateline NBC, The View, and Primetime.