Cindy Ratzlaff <br /><br />Cindy Ratzlaff was named by Forbes to the “20 Best Branded Women on Twitter,” list and Forbes Woman called her one of the “Top 30 Women Entrepreneurs to Follow on Twitter.” She’s also a contributor to’s War Room, writing on social media and marketing strategy. She is a 20-year veteran of the book publishing industry, having worked for or consulted to Simon & Schuster, Pocket Books, Rodale Inc., Meredith, Macmillan and Oxmoor House. At Rodale, Cindy was the Vice President of Brand Marketing and Associate Publisher, Trade Books. During her tenure, she designed and executed the marketing/publicity campaigns for the first New York Times bestselling books in the 68-plus year history of that company. She guided more than 150 books onto the New York Times bestseller list during her publishing career. <br /><br />In 2005, Cindy was named to the prestigious Advertising Age Marketing 50 List for her multiple award-winning launch of The South Beach Diet. For the next five years, she managed the international publishing program for the more than $150 million dollar a year brand and consulted to the 36 international publishing partners who published more than 23 million copies of the South Beach Diet books. Cindy pioneered a new book publishing methodology called Marketing 360, which is now widely emulated throughout the industry and lectures on this strategy at major industry functions. Cindy is an experienced keynote speaker on a using social media for brand development. She was a founding member of the International Social Media Association, a current member of the Women’s Media Group, an author, and President of Brand New Brand You Inc., a branding and marketing firm, where she focuses on cross platform integrated marketing strategies and key message communications. She is a Managing Partner at Red Carpet Strategies, a boutique agency specializing in using new social technologies for brand visibility.