Allegorithmic is the first company to propose a professional middleware for the authoring and on-the-fly rendering of procedural textures. Based on the patented concept of FX-maps released by the company in 2003, ProFX and Substance allow content developers to produce texture assets twice as fast as usual, while ProFX and Substance description files are typically 500-1000 times smaller than regular textures. ProFX represents a breakthrough in real-time 3D content production and distribution. Allegorithmic's new product "Substance" is poised to redefine the development and distribution of rich content for the next generation of online and retail games by guaranteeing the high speed generation of procedural textures to enable streaming features. Allegorithmic is currently partnering with the most innovative companies of the field to provide industry innovators with the most advanced packages for content production.