Marc l'avant
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ot a fever, and it comes bottled in the form of her newest fragrance, Heat. This is no Bieber Fever, kids, so we'd advise parental guidance before you hit the play button on the sexy siren's too-hot-for-telly commercial.

Yes - THR reports that Beyonce's commercial has been banned from airing on daytime television in the UK. Stations are only permitted to run the ad after 7:30 p.m.

"We considered that Beyonce's body movements and the camera's prolonged focus on shots of her dress slipping away to partially expose her breasts created a sexually provocative ad that was unsuitable to be seen by young children," says the UK Advertising Standards Authority.

7:30 p.m., huh? So the ad is now permitted to air right as kids have finished their homework and are settling in for their alotted TV time before bed... but it can't air during the day, while the kids are at school. We feel sorry for the poor adults who are home watching daytime TV. The UK ASA just denied them quite a thrill!

What do you think, Zappers? Is the commercial too sexy for your soap opera hour? Watch it below and then weigh in with our comments section.

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