Billie Eilish Fans Accuse Taylor Swift of Trying to Block ‘Hit Me Hard and Soft’

Last month in an interview with Billboard, Billie Eilish opened up about all the ways she and her team are incorporating sustainability into the music industry. While discussing the use of recycled vinyl, Eilish expressed frustration with major artists releasing multiple vinyl variants to boost sales, calling it "wasteful" and "irritating." Some fans speculated she was targeting Taylor Swift, known for such practices, but Eilish denied this on Instagram, stating her comments were about industry-wide issues and not aimed at anyone specific. Now, Eilish fans believe the tables have turned, accusing Swift of deliberately releasing three new digital versions of her album on the same day as Eilish's new album, "Hit Me Hard and Soft," to hinder its chart performance. However, many Swifties argue the timing is just a coincidence.